Here are some brilliant ads related to the Olympics.
…and another one
Instead of spending Miliions of Dollars, like their competitors *cough* Adidas, Nike focussed on getting athletes to wear their products.
The IOC (fancy acronym for Olympic bosses) forbids brands who aren’t official sponsors of the games from advertising during the games, but one loophole is that they are not allowed to control what the athletes wear.
…And how could you miss the Highlighter yellow shoes?
Well done Nike, Well Done.
Stick it to the man.